What Retailers Can Learn from the World's Savviest Online Shoppers
The Business of Fashion, Feb 2020
South Korea is home to some of the world's most sophisticated internet users: studies peg 99.6 percent of South Korean teenagers as digitally native. (omited)
"High level connectivity between Korean customers is a challenge for e-commerce players," says Jun Jaeyoung, CEO of Seoul-based fashion AI data firm Omnious. "Consumers are able to shop for better bargains, learn about products, what they're made from, and the results of using them." (omited)
"Customers expect advanced customer experiences rather than traditional attributes like price" says Jun.